B2B Digital Marketing Director Resume

Director, Demand Generation & Marketing Operations

Sodexo · 1.2024 – Present

Entegra is a subsidiary of Sodexo and helps hospitality businesses reduce costs on food and supplies through global supplier partnerships.

• As a key member of Entegra’s Growth Marketing Team, I lead a dynamic team responsible for driving strategic marketing initiatives across multiple domains:
• Account-Based Marketing: Leveraging first-party data (CRM, MAP, Web) within 6sense to identify high-value accounts, personalize messaging, and optimize paid media targeting across channels which drives stronger engagement and accelerates pipeline growth.
• Marketing Operations: Managing Pardot/Salesforce Marketing Cloud Account Engagement and B2BMA Reporting to ensure data-driven decision-making and effective campaign execution.
• MarTech Management: Overseeing implementation and optimization of Qualified Chat, Google Analytics, and Google Tag Manager to streamline marketing processes and improve ROI.
• Website Ownership: Lead strategy, development, and optimization for a portfolio of 10 global websites. Successfully delivered a $500K CMS overhaul project (on time & on budget) centered on SEO, conversion rate optimization, and lead generation.
• SEO / AEO: Use BrightEdge’s AI tools to boost organic search, optimize content, and drive traffic. Built a scalable SEO blog template to support growth.
• AI Enablement: Champion AI usage and adoption to increase project turnaround time, optimize content, and enhance campaign performance through predictive scoring.

Digital Marketing Operations Director

Alight Solutions · 6.2022 – 7.2023

• Led a team responsible for managing the company’s websites, marketing technology, digital marketing campaigns, email marketing, SEO, and digital marketing: standards, processes, and best practices.
• Maximized the use of our marketing automation tool, Marketo, with the goal of engaging prospects, converting leads, and retaining customers. Created and managed marketing campaigns, account-based marketing campaigns, lead nurturing campaigns, personalized messaging, and automated workflows.
• Monitored and analyzed the performance of marketing automation initiatives, including email campaign performance, website traffic, conversion rates, lead generation, and customer behavior in making data-driven decisions to optimize marketing strategies and improve campaign effectiveness.
• Owned the marketing technology stack. Partnered with cross-functional teams (IT, compliance, and purchasing teams) to vet technology partners and ensure compliance.

Digital Marketing Director

NSM Insurance Group · 12.2020 – 6.2022

• Overhauled the websites and digital presence of the NSM corporate brand, NSM brokerage brand, and 15 B2B insurance sub-brands.
• Built up a lead generation machine. A typical month would cover 20+ in-house email sends, 15+ partner email sends, and 10 LinkedIn Ads campaigns & landing pages, 3 direct ad placements with insurance industry publications, and 1 webinar.
• Managed the digital marketing budget and worked with internal stakeholders to prioritize marketing technology and digital channel investments that drove business growth.
• Conversion rate optimization: analyzed and optimized campaign performance using robust measurement frameworks, providing regular reports on key metrics to the leadership team.

Digital Marketing Manager

SEI · 2.2020 – 12.2020

• Led a team responsible for lead generation & awareness campaigns, CRM, and analytics / reporting for the Independent Advisor Solutions division.
• Managed advertising agencies and the $200k ad budget and delivered measurable results that aligned with Marketing, Sales, and overall business objectives.
• Spearheaded a weekly lead generation meeting bringing together leaders from marketing, analytics, CRM, sales, account management, and sales development to review MQLs & SQLs.
• Collaborated across the business to develop reporting dashboards to effectively analyze and communicate marketing & sales insights and trends.
• Growth Marketing / Increasing our Digital Marketing presence using ABM / Predictive ( 6sense ), Search, Programmatic, Social, Media Agencies, and third-party partnerships.
• Optimizing our Marketing Technology Stack: Account-Based Marketing: 6sense, Website: Drupal, Marketing Automation: Eloqua, CRM: Microsoft Dynamics, Virtual & Webinar Events: ON24 & WebEx, Reporting: Datarama & Google Analytics, Sales Engagement: BombBomb & TimeTrade, and Project Management: Monday.com Confluence & Workfront.

Digital Marketing Leader

LexisNexis IP · 9.2016 – 2.2020

• Supporting multiple lines of business: LexisNexis IP, Reed Tech Life Sciences, and more.
• Development and implementation of the organization’s digital marketing / inbound marketing: vision, go-to-market strategies, and procedures.
• Selection, procurement, and ownership of the organization’s marketing technology (MarTech).
• Management of vendors & marketing agencies.
• Ownership & daily maintenance of multiple Divi / WordPress websites, analytics & reporting, social media, digital advertising, marketing automation (Hubspot), and SEO.
• Team’s Scrum Master — launched Agile Marketing in 2019 using the Kanban Methodology.
• Collaboration with teams across the organization (sales, product marketing, product management & development) to facilitate strategic initiatives.
• Aligned Marketing activities to implement a Challenger Sales Methodology with Digital Sales Enablement tools.
• Launched new initiatives: LexisNexis IP as a standalone brand, GDPR & CCPA Readiness / Compliance, Reed Tech’s Government Solutions business, Better Patents Now podcast, Customer Hub for Training & Product Updates, and numerous new products & marketing platforms.

Demand Generation & Analytics Manager

McKesson · 9.2013 – 9.2016

• Digital Marketing Leader for McKesson Health Solutions (Now Change Healthcare).
• Served as the team’s Marketo expert. I used this Marketing Automation tool to implement email marketing, sales enablement, account-based marketing, and lead scoring & nurturing.
• Thought Leadership & Event Campaign Management.
• Internal & External Website Development.
• Marketing Performance Measurement, Analysis, & Optimization.

Digital Marketing Manager

Thomson Reuters · 1.2011 – 9.2013

• Global Digital Marketing Strategy Development & Execution.
• Social Media Strategy, Monitoring, & Updating.
• Search Engine Marketing.
• Project Management of Global Marketing Campaigns & Websites.