About Scott

I’ve been doing digital marketing since before it even had a name. Back in 1997, I was hand-coding websites in HTML and experimenting with Photoshop, both of which I still use weekly. That early curiosity grew into a career in B2B marketing, where I’ve spent nearly two decades blending creativity and technology to drive measurable growth. I’m a long-term thinker by nature, which is why B2B marketing has always appealed to me. It’s about planting seeds today and cultivating them over time, knowing the real payoff comes later. Since graduating with a marketing degree, I’ve worked in in-house marketing roles, sometimes as a one-person department, and at other times as part of a large team stretched across the globe.

That instinct to build and improve doesn’t stop at work. I’m a DIY-er through and through. On any given weekend, you might find me under the hood of my project Jeep Wrangler, tinkering with a bicycle, or remodeling something in my house or a family member’s. I also enjoy hunting at yard sales and thrift stores, often bringing home odd finds that turn into my next refurb project.

For me, learning never stops. On a monthly basis, I attend conferences, meetups, and workshops. On a weekly basis, I join webinars or dive into an online course. On a daily basis, I’m consuming podcasts, audiobooks, newsletters, and social feeds about marketing, technology, and lately AI, which has been a big focus in 2025. I’ve also been diving into the evolving field of AEO/GEO and, even with the effort I’ve put in, I still feel like there’s much more to master.

Outside of work and projects, life is full. I live in suburban Philadelphia with my wife, Alison, and our two daughters, Bridget and Ruthie. As a family, we enjoy hikes, driveway pickleball matches, and plenty of softball or kickball games. We also love hosting outdoor movie nights for our neighbors when the weather is right. I bike often and have always enjoyed long rides, lately favoring my gravel bike for a mix of road and trail. When the grill is fired up, I’m usually smoking meat on the Traeger or making pizzas in my Ooni oven, often paired with a good craft beer. Alison and I also make time to catch a few concerts every year, and we like getting out to festivals and car shows whenever we can.

I’ve always been into the latest technology and enjoy experimenting with new apps or hardware. I had the first iPhone and most of the models that followed. I’m glad I’ve found a career that rewards this curiosity and passion for staying ahead of the curve.

I also make time to serve my community. I am currently Vice Chair of my township’s Environmental Advisory Council, work as an election poll worker, and serve as a Deputy Constable. Volunteering keeps me grounded and connected beyond work and family.

At the end of the day, whether it’s a marketing strategy, a Jeep customization, a gravel ride, or a backyard game with my daughters, I’m at my best when I’m building something useful, something memorable, or something that simply brings people together.